Promoting agriculture nutrition convergence through participatory extension videos

Briefs
Sectors:
Agriculture, Health, Nutrition
Organization:
World Bank Group (WBG)
Author:
Rikin Gandhi, Ritika Pandey, Terhi Elisa Havimo, and Eija Pehu
Region:
South Asia
Resource Publication Date:
April, 2015
Content Format:
Text

This report focuses on a pilot project in Bihar, India with a twofold aim: (1) investigate how locally produced videos could increase community knowledge and the adoption of improved nutrition practices, and (2) evaluate the feasibility of integrating nutrition information into the existing agricultural program. The authors--which include members of Digital Green, an NGO specializing in low-cost community-produced videos for development--find that the participatory approach results in strong message recall and comprehension among participants and increased knowledge on health and nutrition practices.

External Link to the Report