mNutrition: Behavior Change in 160 Characters of Less?

Case Studies
Sectors:
Nutrition
Organization:
GAIN
Author:
Region:
Africa, South Asia
Resource Publication Date:
February, 2016
Content Format:
Text

This Global Alliance for Improved Nutrition (GAIN) presentation provides a granular look at the the multi-partner mNutrition intiative, showing how they construct nutrition-relevant messages based on user "personas" that can help to identify personal motivations, attitudes, desires, and other drivers of behavior change. These personas are then linked to text messaging campaigns that are validated by country stakeholders. The presentation looks at both strengths (broad reach) and weaknesses (limited information) of the approach, and reviews outputs to date.​

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