Informing Video Topics and Content on Maternal, Infant, and Young Child Nutrition and Handwashing
The USAID SPRING project shared formative research conducted in Maradi, Niger to inform relevant topics and content for community-centered video-based SBCC activities that address nutrition and WASH. After completing a situational analysis in 2014, they worked with projects led by NCBA CLUSA, Mercy Corps, and Save the Children to conduct 10 focus groups and 12 interviews—with women, men, and adolescent girls—in two communes. Through the process, SPRING found eight priority topics to address via SBCC actions, including: breastfeeding, complementary feeding, diarrhea and malaria management, handwashing, women’s nutrition in 1000 days, and family planning and maternal health service use. The report covers specific recommended behaviors and compares current practices, barriers, and approaches to SBCC via community video. Recommendations include careful consideration of local culture, including polygamy and age-related hierarchy, ensuring male involvement, and also a need to refute malaria and diarrhea as “normal” conditions that cannot be prevented.